Rates and Charges
The pricing structure of a Google Ads campaign is determined by several essential factors.
These include the search terms you advertise on, the quality of your ads and any costs associated with engaging a Google Ads management agency.
1. Popularity of search terms
The cost per click varies depending on the popularity of the selected search terms.
For example, search terms with a lot of competition will typically have a higher cost per click than less competitive terms.
As an example, advertising for the search term "shoes" may be more expensive than advertising for the specific search term "blue-speckled wide-mouthed frog.
2. Quality of ads
Relevance is critical in Google Ads.
Google evaluates the quality of ads and their match with search terms.
High-quality ads that match well with search queries can lead to lower ad costs.
Thus, Google rewards advertisers for offering quality ads.
3. Rates of Google Ads management agencies
If you decide to outsource your Google Ads management to a professional agency, their fees may affect the overall cost of your campaign.
It is advisable to request clear quotes from several agencies in advance so that you have a clear picture of the expected costs.
Want accurate insight into the cost of your Google Ads campaign?
Use our handy calculation tool to assess costs and manage your budget effectively.